From the trenches of startup chaos to building a smarter way to work with data.
At WhizReports, we believe reporting should be simple, fast, and human-friendly. The platform didn’t come from a whiteboard strategy session—it came from lived pain. The pain of exporting the same CSV file every week. The pain of being blind to trends until it’s too late. And the pain of having to explain the same chart over and over again.
Our story starts with three friends and co-founders—Denis (CEO), Dmitry (CTO), and Yev (COO)—each with a different lens on the same problem.
Denis, a master of visualization and user-centric product design, had worked with engineering and design teams across the SaaS and analytics space. He saw first-hand how even experienced teams struggled with turning data into something actionable—especially when the tools weren’t intuitive.
Dmitry, an engineer turned entrepreneur, spent his time building backend systems and infrastructure. He experienced the burden of data chaos and how much time it took just to make it accessible, let alone useful.
Yev, the third leg of the stool, brought years of experience leading technology and operations at Twilio, SendGrid, Apple, and LinkedIn. He understood how teams moved—and what got in their way. Yev had a vision for what agile, intelligent reporting should feel like: no delays, no data team required, and no guessing.
Together, they built WhizReports: a no-code platform that turns raw data into real-time, AI-driven insights. It’s the kind of product they wished they had while working in fast-paced environments where decisions couldn’t wait days for an analyst.
Why They Came Together
- To help growing companies move faster with less.
- To give founders, PMs, and marketers the power to understand data without technical roadblocks.
- To break the cycle of reactive reporting and replace it with proactive, smart insights.
What Drives the Team:
- Empathy: We build tools we’d want to use ourselves.
- Simplicity: If it’s not usable in under 5 minutes, it’s not done.
- Speed: Reporting should be real-time, not retrospective.
- Trust: Your data is sacred. Our infrastructure treats it that way.
WhizReports has already helped startups reduce churn, monitor growth, and align cross-functional teams. But this is just the beginning.
We’re excited to build a more transparent and empowered future—one dashboard at a time.
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